Disaster Relief Alliance
A brand building exercise focused on a fictional non-profit, with deliverables such as: logo, type and color systems, icons, illustrations, social media posts, stationery system, and mobile/desktop sites.
Brand Overview
Disaster Relief Alliance, or DRA is committed to centralizing emergency disaster aid, creating a seamless connection between donors, disaster survivors, and relief organizations. Through both an online platform and in-person services, it facilitates the collection and distribution of essential goods like food, clothing, and medicine. For those unable to access the internet or travel for aid, the brand deploys mobile Disaster Recovery Centers (DRCs)—pop-up trucks that deliver emergency supplies directly to affected areas while also serving as donation hubs.
Transparency is a core value, ensuring that donors can track where their contributions go and see their real-world impact. By partnering with companies and relief organizations, the brand strengthens aid networks and expands their reach. With a focus on urgency, accessibility, and accountability, it strives to be a trusted resource in disaster response.